Look Stunning in our range of Dresses and create a style statement wherever you go.

Keep it Chill with our wide range of swimwear.

Hi, I'm Kerry, the proud new owner of Ella and Roo. Taking over this boutique is more than just a new chapter for me — it’s the realization of a lifelong dream. I’ve always believed that fashion should be more than just clothes — it should be a celebration of identity, confidence, and connection. That’s exactly what I aim to continue here.

This boutique has a beautiful legacy. It was lovingly founded by Courtney, a woman whose passion, creativity, and devotion built more than a brand — she built a community. The boutique’s name, inspired by her two daughters, will forever honor the heart behind its creation. It’s a privilege to carry her vision forward.

I am deeply committed to ensuring every woman who shops here feels seen, heard, and beautiful. Whether you're dressing for a milestone or just need something that makes you smile in the mirror, I want you to feel celebrated.

Thank you for allowing me to continue this journey, and for being part of this evolving story. I’m truly excited for what’s ahead and so grateful for the opportunity to walk in the footsteps of the woman who started it all — and to bring new life into the dream she so beautifully began.

With love, Kerry Owner, Ella and Roo